It is not enough to publish a photo every two weeks. We give you a simple strategy to start highlighting your account.
Instagram is fast becoming one of the most followed social networking platforms on the planet. Although many businesses focus only on Facebook and LinkedIn , Instagram has proven to be an integral part of a company’s digital success.
You’re on the right track if you’ve already opened your Instagram account and posted some photos, but you’re barely half the battle. You need to start earning followers. Here are some tips that could help you get them.
Tips to have more followers on Instagram
Stick to a passionate niche
Instagram accounts that become more successful are those that focus on one or two specific niches and only post content related to these topics. It is better to find an area that you are passionate about or know very well and only publish about it.
For example, if you are interested in travel, tourist accounts can be very useful. Another interesting area is the healthy lifestyle or fitness . If you stick to your niche and show authenticity and love in your publications, you will start to have followers.
Publish wonderful content constantly
If you want to have a lot of followers on Instagram, you should post high quality content ALL the time. You can not simply publish once every two weeks. You need to get new high resolution content. I recommend, to begin, do it once or twice a day (every day), but eventually you should be able to reach up to four publications per day.
Your photos do not have a minimum size of 1080 X 1080 pixels, you need to improve your equipment. Try different types of videos and photographs to attract the attention of your audience.
The “trick” is to start experimenting with different options and use what works best for you. The graphics exchange files (better known as Gifs) also work well.
If someday you do not have to publish, ask for permission to share the photo of another account with more followers. It is better not to post anything, it also helps you to make relationships with other users.
The captions should be captivating and motivating
A good caption can make all the difference, so you need to make sure you use them in your favor. Decide which niche or character requires a longer or shorter comment, and then be consistent with your strategy. When you write a caption you should try to do four things: captivate, motivate, inspire and give an extra experience of your video or photo. Posting motivational content may sound cliché, but it generates a lot of engagement.
Some people use clever photo captions along with hashtags that complement the comment, while other people use more serious words. Ultimately, it’s about maintaining consistency and focus.
Use the right emojis
The ames or hate them, nobody can deny that emojis are a popular form of communication, both in text messages and social networks. If you plan to use emojis(which you should), it is important that you know how to handle them correctly. Emoji works as substitutes for words and ideas and can serve to resonate with the reader.You can do it this way: try to replace at least one word in each statement with an emoji that represents it. Your captions will begin to resonate on an emotional level with your readers.
However, you must be careful not to overdo it. Emojis can be used to spice up your posts and make them closer, but they should not be the only way you communicate.They are to replace certain words, evoke reactions and describe emotions to your followers.
Do not publish too much
A few moments ago I mentioned the importance of posting constantly. Many people make the mistake of not publishing enough. However, there are accounts that make the mistake of publishing too much, which ends up alienating the follower.
It is important that you find the correct frequency for your audience and stay constant. I mentioned above that it’s good to post at least twice a day when you start with Instagram. It is an optimal amount to avoid overwhelming people. Starting with two publications spaced in the morning and in the afternoon is a good strategy.
As your account begins to grow and you begin to gain more followers, you can start adding more posts, for example: one in the morning, one in the afternoon and one last at night.
Here is a very simple formula that can guide you to know how much to publish per day:
1 – 1000 followers, from one to two posts at week.
1,000 – 10,000 followers, 2 -3 posts at week.
10,000 – 50,0000 followers, 3 – 4 posts.
100,000 – 500,000 followers, 5 – 6 posts.
500,000 – one million followers, 7 – 8 posts.
Instagram hashtags are an important feature so you should know how to use them correctly in your publications. Be strategic with the labels you want to use. Studies and statistics show that using between 3 and 5 hashtags is the most optimal for this social network.
Your hashtags must represent the video or the photo (do not put irrelevant labels just to reach more people). I recommend using descriptive labels of two words that represent your post. For example, # GreenApple, #HondaCivic, #Cat.
Contrary to what you might believe, using hashtags that already exist in millions of publications reduces the chances that your picture will stand out and therefore attract more followers. If you use more descriptive tags, your image will be seen by more people looking for specific hashtags
Interact with your users
It is not enough to create an Instagram account and only post images and video. You need to interact with your followers by asking questions in your captions and then respond to their comments. This helps you create a more personal relationship with your followers. The more personal your relationships with your customers, the more attractive your account will be to other users.
If you really want to get more followers, you should start interacting with users of other accounts. Leaving useful comments in the comments will make other people interested in what you have to say.
The key is to ask your followers questions about who they are and what they like about your content. Add positive comments to other accounts to invite users to check your own account.
In the Instagram world, positivity is basic. If you want to attract public attention, you must create a positive community where followers can post information and communicate with each other.
Prohibit and delete all negative content that does not occur in your account. It is the best way to make room for clean and positive comments. Do not let a bad comment turn into an avalanche of users attacking each other. You must monitor this, otherwise, new users will imitate this type of behavior or avoid following you.
You must create and cure a peaceful and mature account that is capable of generating interactions between users, brands and products.
When it comes to navigating the ocean of Instagram, it is important to remember that influencers have a great role in the people who follow. Consider paying these figures to gain more followers and exposure.
Find the accounts that have the type of user you are looking for and agree with them to promote your channel by republishing your videos or photos or simply by making a comment inviting your followers to meet you.Almost all major Instagram accounts have a contact email for advertising and promotions.
Cross-advertise with other accounts
Finally, one of the best ways you can generate recognition on Instagram is through cross-advertising with similar accounts. Find users of your style that have the type of followers you would like to have and contact them to make an agreement.
You must remember that even if your page is different from other pages of your size, you must be open to cross promotion. For example, if your target market is men who like sports, you can find this type of followers in all the different types of accounts that are more dominated by men.
Experiment with different accounts and see which accounts help you grow faster. The key is to foster relationships and ultimately, continue to work with these types of pages.