Here are some recommendations for you to take your Instagram account to the most professional level possible.
Use the name of your Twitter profile for your Instagram account
This is an intelligent move from two points of view. For people who are starting, they achieve presence in two important social networks. Therefore, it does not matter if they search you on Instagram or Twitter, in this way your followers will know that this is the original account.
Secondly it is useful in case you need to share or tag your posts from one network to the other. You can also link your Instagram account with Twitter, and in this way expand your options to reach new followers.
You must bear in mind that each social network has an audience and an objective. Taking into account the above, you must develop an individual content strategy for each one.
Be your brand on Instagram
Do not use Instagram to constantly post photos of your products. Except, of course, that your products are artistic. In this way, people will be interested in seeing them.
Otherwise, what you should do is publish content that tells the story of your brand. Let him talk about her. Upload post about your offices, your employees, the pets of your business, any element that speaks positively about the brand.
Always try to be creative about the ways you use images to show people what stands out for your brand.
Focus on building a Community on Instagram
It’s easy to forget that Instagram is much more than a platform to host images. It is in all senses, a social network. Therefore you should make sure you take the time to look up the keywords related to your business.
This will give you a potential advantage to connect with the people in your niche. Likewise, you give others the opportunity to know your products or services.
Show a real interest in the publications of others, and respond kindly to comments or messages left by your followers.
Choose Tags with Hook
Using the appropriate tags to connect an event, a location, etc., is an excellent way to segment your audience on your Instagram account. This will make people interested in your products increase your circle of followers.
That is, keep in mind that you should not use too many labels in a single image, that you can use all the ones you want does not mean you should. Just try to select the right ones for your business, with three or two it will be enough