For socially committed companies, Istagram Stories offers a new vehicle to promote its brand, its products and its services.
For socially engaged companies, Instagram Stories offers a new vehicle to promote its brand, its products and its services. Do things well and you can engender in your followers with an additional bit of affinity with your brand, fostering loyalty and, ultimately, fostering future sales.
What is Instagram Stories?
Rapid recap Istagram Stories is the Facebook version of Snapchat. It allows users to categorize images and video sequences into short slide shows, which can be overlaid with text, graphics and emojis.
Istagram becomes ephemeral
Once you have uploaded a ‘History’, its content will disappear after 24 hours. So, although people who are willing to look for them will always find the photos and videos that they post on their profile, their stories will be ephemeral and only visible for a limited time. Once they are gone, they are gone. That gives you the opportunity to be more playful and informal with your marketing content, if you wish.
Here are eight ideas for using Instagram Stories to promote your business.
1. Take your followers behind the scenes
It may surprise you how interested people are when it comes to looking behind the curtain. In a time when consumers are skeptical of traditional marketing, there is the honesty of removing the layers and taking the audience behind the scenes.
That could be a vision of your office gym, a look at the practical aspects of your production line or a time-lapse view of your stand at an industry event. Make your followers feel like initiates.
2. Product demonstrations and guides
A bit of extravagance can go a long way when it comes to a memorable marketing strategy. The temporary nature of Instagram Stories gives you the opportunity to showcase your products in a different light.
3. Teasers of new products
Are you launching a new product soon? Make an announcement with a story and let your followers spread the word in your name. You can mix this with a contest or gifts for your followers.
4. Promote your next big event
Are you going to hold a webinar? Organize a conference? Do you want to invite your clients to a networking event? Then people need to know about that. Istagram Stories provides a platform to convey the message clearly. No complications, no luxuries. Just avoid being too much seller. After all, the fresh content is more striking.
5. Connect your blog to your Instagram Story
You can add links add links to your Instagram stories. So you can drag people from your Instagram to your website.
6. Flash sales and limited offers
Do you want to know an excellent way to reward your followers? With a flash platform sale specific for your products. Announce offers too good to be lost through their stories encourages your followers to pay great attention to the content you publish. Just do not exaggerate.
7. Question and answer sessions
A skilful editing of a 10-minute question and answer session with an expert adds the human touch to your business.
The news spread like wildfire through social networks. Huge columns of social commentary appear around the latest stories in a very short time. Be part of the conversation. React to the developments of the industry. Done correctly, this type of guerrilla marketing can transform the commitment of your audience.
Instagram Stories offers you a new way of approaching your followers, generating loyalty and breaking the traditional boundaries between company and client. The key, as always, is to keep your content focused on the audience.
Learn how to increase your followers in instagram here