The best time to post on Instagram

You have asked yourself, what is the best time to post on Instagram? Nearly 50% of the Community Managers consider that the time in which they published the most was between 7 and 9 pm.

However, as the accounts have different audiences. They are also located in different time zones. Therefore each company can have a moment of publishing on unique Instagram.

So, before falling into generalities, you should know that in Instagram there are still no statistical tools. Therefore, part of your job is to find out what is the best time to post on Instagram.

Learn the Algorithm and Learn to Publish on Instagram

At the beginning of last year, Instagram announced that it was going to replace the chronological feed with an algorithm that gives priority to the publications with the highest engagement.

This means that the more I like and the more comments your posts receive, the greater the number of people who will see them.

If you are able to generate a lot of content with engagement in your Instagram post. Especially if it is after publishing, this will mean that Instagram will position your content as quality.

Therefore, to the extent that your content achieves engagement, it will be displayed at the top of your followers’ feed, and thus you will have the option of having your content viewed by more people.

There are many ways to increase your engagement, however the most effective is to publish at the moment your audience is more active.

However, to know when your audience is most active, you must have a deep knowledge of it. But fear not, much of the success comes from the old exercise of trial and error.


We help you by leaving recommendations based on statistical information that is known about Instagram:

  • Post more during the hours when people are not working. Generally, the best times to post content are during lunch time (12:00 m to 2:00 p.m.). Also in the evenings between 7:00 pm and 9:00 pm.
  • Depending on your audience, weekends can be very active or downtime.
  • Find the day your account has more movement and save the post with the most important information. According to statistical data, the days with the most engagement are Wednesdays and Thursdays. Sundays are the days with the least engagement.
  • Avoid posting between 3:00 p.m. and 4:00 p.m. However, do not be afraid to explore, especially if you have an international audience.

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