Brand strategy is very important when it comes to online image. Here’s how to build a strong brand strategy for your Instagram:
Build an Instagram brand with a consistent aesthetic
By creating a coherent brand story through its aesthetic and Instagram account. With this you can turn those casual visitors into dedicated followers committed to the brand.
Using a visual planner like Cronoplanner makes it easy to drag and drop your images until you find the look you want.
Image courtesy of Later
Your future followers want to know exactly what to expect when they follow you. This is why it is crucial that you take the time to plan the look of your Instagram feed before publishing.
The Instagram algorithm rewards you for using all its features, keep it in mind in your brand strategy
Since Instagram’s algorithm favors frequent engagement and activity, it makes sense to also be rewarded for using all the functions of the platform.
Instagram continues to launch new features every few months, giving users new ways to connect with their audiences. By testing these new features, you can increase your reach and help make sure your post is viewed.
Since its launch, a lot of new features have been added to Instagram Stories, such as polls, gifs, slide features and more.
Last month, Instagram introduced the “Type” mode, a new way to share what you have in mind with creative text styles and backgrounds.
Remember that Instagram Story is an excellent way to build people’s loyalty to your Instagram account. These tend to have a greater reach, so you should consider this tool in your brand strategy. So you already know, think and post depending on a graphic unit. This is the best way to give consistency to an account.
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