Did you know that 52% of marketers believe that video is the way to develop content with a higher rate of return on investment? Similarly accounts with video content have about 65% of all impressions on Instagram. Therefore it is very important to develop a strategy of videos with hooking.
Videos can be a powerful tool for brands. This is especially important to build trust with your followers and also a way to
Make videos with hook
Instagram has a new algorithm that gives priority to posts that have a higher hook content.
One way you have to know that you are making videos with hitch is for the amount of Likes and comments that your posts have. This means that more people are going to see your post and interact with your content.
This also indicates that you make videos with hook and this will be moved to the top of your followers’ feed. Therefore it will be shown to more users.
Because the videos receive a good level of engagement, it makes a lot of sense to use them as a mixed marketing tool.
There is also the fact that Instagram recently launched, last August to be exact, the option to create Instagram Stories, which are video channels that are displayed on a page called “Explore”, and also to be able to make live videos . This accounts for an intense investment in the creation of video content.
Videos not only have a higher level of engagement than static images, it is also one of the best ways to increase conversions and generate followers.
Also, if you attract enough hook in your videos, you can even end up on the Explore page, which is an excellent way to attract new followers.