Experiment with Instagram posting times

Before experimenting with publishing schedules, you should know where your audience is located and when your audience is most active.

Once you have identified where your audience is located, you can create a publishing strategy at different times of the day.

Initially it does not matter what your publication capacity is, but you must take care of the quality of each post. Basically this strategy will help you identify the exact moments of the day when your posts receive more engagement.

How to identify the best publication schedules on Instagram

  • Start by choosing five different hours throughout the week. For example, if you notice that your followers are more active between 5 and 9 pm. Make publications between 5, 6, 7, 8 and 9 at night. Now you just have to track how many likes and comments each post receives, in addition to the time of day and the date you made the publication.

  • The following week changes the publication schedule. For example, if in the first week you published on Monday at 5:00 p.m., in the second week you publish at 6:00 p.m.

  • It may take a few weeks, but you can gather valuable information. This information will help you choose the best day to share a certain type of content, based on your own audience.
  • In addition you will know in what times your content will work better to attract traffic on specific days.

  • Also, taking into account the summary of likes and comments received by each post. With this you can know which publications were more striking. This way you can get an idea of ​​what kind of publications generate more engagement.

By making use of all this information you will be able to generate a content strategy. The best thing is that it will be designed to improve your engagement.

This way you can optimize your content. As you receive more engagement, more people will have access to your content.

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