Guide to Create an Advertising Campaign on Instagram: 2. Segmentation of your Instagram audience

Instagram ads segmentation tries to find the best niche according to your advertising piece. That is, who is more likely to perform the action you specified in the objective of your campaign. In a nutshell, find your Instagram audience.

For example, if you are a company that sells interesting and fun socks, you will try to target the people who are likely to buy your products.

demographics, interests, behavior and more.

Fortunately, Instagram ads have almost the same targeting options as Facebook ads. In this, including orientation based on location,

At the most basic level, your campaign should focus on a specific country. Also the gender (if it promotes a specific offer of gender) and the age group. For example, your campaign could be aimed at women and men between 18 and 40 years old.

Segmentation of your Instagram audience

But it is better to get as close as possible to your target market! The more segmented your ads are to the right audience, the better your chances of achieving the goal of your campaign. However, this also increases the costs of the guideline.

You also have the option of creating a personalized audience to reach people who have already interacted with your company. Also to a similar audience to reach new people on Facebook who are similar to their most valuable audiences.

Instagram audience and personalized Audiences on Facebook

Personalized Facebook Audiences are groups of people who have already visited your website. Also those who have shared contact information with you.

Ads targeted to these groups tend to work very well, because people have already expressed interest in your business.

When you set up targeting based on location, demographics, interests, behaviors, or any of the other options offered by Facebook, you’re creating a regular audience. As you select the orientation options, you will notice that your potential reach increases. It also decreases.

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When you create a personalized audience, you do not select any of the integrated targeting options on Facebook.

Instead, load a database of emails or phone numbers. Facebook compares them with the information they have from other Facebook users. You can then target the ads to this audience on Instagram.

If you collect information about your audience (email, phone number, first and last name, city, state / province, country, etc.) through a newsletter, surveys, interviews or otherwise, you can upload this information to Facebook Ads Manager.

Simply navigate to the Ad Manager, open Tools, click on the Create New drop-down menu and select Custom Hearing.

Then, select Add clients from your own file.

After uploading your data, Facebook will create a new personalized audience to which you can target your Instagram ads. This will have a great segmentation in Instagram.

Audience of Instagram and similar Audiences

A similar audience on Facebook is a type of personalized audience that allows you to create super specific targeting for your ads.

These audiences tend to be good because they target people who are more like their established clients!

Basically, Lookalike Audiences allows you to bring your personalized audience. Then show ads to people who are similar to that audience.

Facebook identifies the common qualities of people in your audience, such as demographics or interests, and then finds people who are similar to them in the country you choose.

You can also create an audience similar to the people who like your current Facebook page. This could lead to better results because it is targeting people who already know your business.

You can further reduce your scope by collecting specific information about demographic data. Also the interests and behaviors of your audience. The Audience Insights of Facebook and Google Analytics are two of the best tools to do this:

1. Facebook audience information

Audience Insights is a Facebook tool. This allows you to gather information about your target audience. Including global information on geography, demographics, purchasing behavior and more.

You can use Audience Insights to help you make advertising decisions about who you should go to.

2. Google Analytics

If you use Google Analytics to track traffic to your website, you can also use it to gather demographic information about your target audience.

In the Administration section, go to Settings to see the analysis you want. Next, go to the data collection in Tracking Information. Then, activate the switch in Advertising Reporting Functions.

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