Guide to Create an Advertising Campaign on Instagram: 3. Creative Construction of your campaign on Instagram

The creative construction of Instagram ads is part of art and part science. Before starting, you should think about what your objective is, who you are trying to reach, and what kind of message and tone will motivate your followers to participate with your ad.

This is the third part of our Guide. If you want to see the other two, please click here to go to the beginning.

There are three different types of Instagram ads that you can choose from: photo ads, carousel ads. Also the ads for slide shows and video ads.

Creative Construction of your Campaign:

Instagram photo ads With photo ads, companies can tell their story and present products through visually appealing images. If you are just starting with Instagram advertising, it is best to keep the photo ads. These are the easiest to configure and tend to work quite well.

Instagram carousel ads

This works when it makes strategic sense to show multiple products (or multiple uses of a single product). Carousel ads are an excellent choice.

With Carousel ads, Instagram users can slide to view additional images. Also a call-to-action button takes you to a website to get more information.

For example, a new restaurant could show how several ingredients come together to make a delicious meal. Once the user has gone through the images, you can use a button to direct them to the reservation page of your website.

Instagram video ads

You can make Instagram video ads of up to 60 seconds in length, but according to the Wistia data, the first 30 seconds of a social video are the most important. If you can connect your audience in that time frame, they are more likely to stay and relate to your business!

When designing new video ads, try to create content that is organically mixed in the feeds of your followers.


It is also a good idea to stick to a single topic or focus. The last thing you want to do is overwhelm your audience with a lot of information!

Instagram slide ads

With Instagram slideshow ads, advertisers can create light video ads from a series of still photos. In this way, companies that do not have the time or resources to create video content can quickly create videos from the assets they already own.

Do you want to know how to get more followers on Instagram? click here

Some companies also see excellent results by basing their ads on user-generated content (UGC). If you promote a product in your Instagram ads, try to show it in real-life situations. The foregoing because with these your audience can be identified.

For example, for an e-commerce company that sells socks. For this company it would make sense to show images of people who use their products.

Now that you know how to set goals, target the public and make a creative construction of your campaign, it’s time to create your first Instagram ad.

Images courtesy of Later.

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