Surely it has happened to all of us, we have an incredible post, but we do not know what to put in the text box. This is a headache for many of those who start their business on Instagram, so we bring you a practical guide to write a good text for Instagram.
Having a good text on Instagram, also known as caption or subtitle, is more difficult than it seems. However, if you want to be successful on Instagram it is important that you use this box as a tool in your favor. Follow our recommendations so you can get the most out of your Instagram account:
Why is it important to write a good text for Instagram?
Writing good text for Instagram may not be as important as constantly posting or generating high quality content. Neither is the Feed of your account, however it matters.
This is because the text is a sample of your brand, as much as your feed is. Therefore the text with which you accompany your post may be your opportunity to pass your Instagram account from Good to Great.
Having a good text for your post on Instagram is important because it can be the key to your posts being seen by your followers.
The text for Instagram can be used as a call to action so you have more comments. This will have a direct impact on your Instagram Marketing strategy.
How to write a good text for Instagram?
A good text to accompany your Instagram post is one that provides context, adds personality and inspires your followers to take action.
There is no consensus on the extension, so it can be so good an extensive text (Instagram allows up to 2200 characters), as a short one. What gives relevance to the extension is, of course, the content of the post.
However, if there are some elements to keep in mind for the construction of the text to be used:
- Take care of the spelling and the writing. A poorly written text can be a terrible discredit for your company.
Organize a publication schedule. This will give you time to think about your texts, just like writing them when you’re in the mood.
Contextualize the images, put additional information that enriches it.
Use a tone that is appropriate for your business. The tone you decide according to the corporate identity of your company, whether formal, informal, youth, etc.
Be creative and call to action. This is not necessary that you do in all your publications, but it is good that you use the call to action from time to time.
Avoid excesses. A lot of meaningless text or too many emojins can be irritating or distracting.
Link the text to a tag strategy. You must be well defined in a marketing plan according to the objective of your brand.
Remember that the posts have different objectives too. Either sell, increase engagement or reinforce branding. The text must be structured taking into account these elements.