Instagram for companies is a powerful tool that can help you improve your business sales. Improve your business’s performance on Instagram.
But to achieve good results in the fashion social network a lot of dedication is necessary.Success does not come without effort, but we want to make it a little easier.
Improve your business’s performance on Instagram
With these tips we have developed for you, you will learn how to improve the performance of yourInstagram account for companies . Ready to succeed?
Draw a strategy
You have already decided that you want your business to be present in Instagram for companies and you are dying to start giving a boost to the fashion social network.But you have to have a little patience and draw a good strategy before embarking on the adventure. To begin with, you should ask yourself the right questions: What are my goals? What audience do I address? What kind of publications will make me get more engagement? Once these questions are answered … to the mess!
Optimize your profile
Before starting to publish in any social network your profile should be as complete as possible. The first thing is to choose the correct username. Of course, the ideal is for your business, for example, @ websa100. The next step is to cover the description, briefly telling what your company is doing. You can do it including hashtags or even just hashtags, as you prefer!Do not forget to fill in the URL field by putting your corporate website there, as it is important that your followers can access it easily. Normally companies that have a presence on Instagram choose to use their corporate logo as a profile image, and this is what we recommend. Finally, and although it seems obvious, your profile must be public to reach all your target.
Be true to your corporate identity
This recommendation extends to all social networks, because these are the best reflection of the brand image of your company. That is why it is important to have a defined personality and voice, which although they are different in each social network, do not stop being in essence faithful to the corporate identity of the company. For example, in websa100 our publications are different according to what social network, but in all of them we try to transmit our passion for digital marketing and a lot of good vibes.
For local businesses it is very important to take advantage of the advantages of geolocation. Customers like to know where we are and how they can reach us, and there is no simpler way than with a map. In addition, by adding geolocation to all our publications we help improve our local SEO .
Interact with your followers
Listen, respond and be grateful. It is the key to success in all social networks. Follow other users, whether they are influencers or simply followers of interest for their publications and participate by giving likes and commenting on other publications.
Find the connection with your followers and do not forget that engagement generates engagement. Especially at the beginning it is very important that you be the one to take the step and start following others and over time become more selective and follow only those who may be potential clients.
Do not sell your service or product, sell experiences.
The trend that takes most now (and that we love) is to show on Instagram of your business those things that can be done with a product or service. That is, if for example you sell clothes, instead of publishing a picture of the mannequin wearing a party dress, put a picture of a party in which someone is enjoying your dress.
The same with food, hairdressing services, cars, etc. Take advantage of the potential of Instagram for companies and offer your potential clients what they are looking for: unique experiences.
Learn about another powerful tool for Instagram by clicking here.