If you use Instagram for the marketing of products, services or to have a business presence through social networks, there is a good chance that you have noticed a decrease in your engagement recently in the application.
If you are not getting the amount of likes, comments or new followers before, do not worry: You’re not just you!
Accounts of all sizes are seeing less engagement on Instagram, which is a worrying news for companies that rely on Instagram to reach their customers.
To help combat the slowdown in engagement, we bring you these 3 strategies to increase Instagram engagement.
However, there is nothing like creating a great content, shaping a true community, and actively participating with your clients on a daily basis.
Engagement of Instagram in decrease
The first time a decrease in Instagram engagement was detected, it had just performed an algorithmic feed.
And while there was an air of hope, it seems that engagement has continued to decline since then. In fact, in recent weeks, users are reporting an even more drastic reduction.
According to Alex Tooby, an expert in Instagram marketing, the platform participation rate is currently around 1-2%, whereas previously it was at 3.5%. And large accounts have registered an even more dramatic loss, those that have more than 100,000 followers.
It is difficult to say what is the cause of the decrease in Instagram engagement, but some experts are blaming the new algorithm. Others have attributed to the alleged “Instagram Shadowban” or an attempt of Instagram to force companies to buy more ads.
How to fix Instagram engagement
Be strategic with the use of Hashtags
Instagram penalizes accounts that have certain inappropriate behaviors, including spam. Unfortunately, at present, the use of the same hashtags again and again incurs this practice according to Instagram.
It is not clear if this is part of the Shadowban of Instagram or simply an error in the platform. But in any case, a lot of users have realized that even if they use a single forbidden hashtag, their publication will not show up in any of the hashtags they use.
Until this topic is clarified, it is recommended to make an inventory of the hashtag you use (that is, the community-oriented hashtags you use frequently). This in order to make sure that none of them is currently banned by Instagram.
To do this, just look up the hashtag on Instagram. If the message section appears above, but nothing else, it is most likely that the hashtag is prohibited.
Do not Publish in Excess
According to some users, posting several times a day can cause your engagement to decrease.
Since the introduction of the Instagram algorithm, messages have a longer half-life, which means more people see your post for a longer period.
If you notice that your engagement is lower than posting 2+ times a day, try to change things and post only once. This could help your overall engagement.
Add Calls to Action in your Publications
The simple act of asking your followers to do something (comment or give likes) will boost your Instagram Engagement.
That’s why we can not stress enough the importance of including a call to action in Instagram photo captions. It’s a great way to inspire your followers to interact with your account in the comments section. This also makes them spend more time watching the post and this is very relevant to Instagram.
To create a call to action on Instagram, you just have to ask your followers to do something. Comment, tag, give likes, call, anything in valid.