Instagram has just launched a new specialized video application. It’s about IGTV, and we tell you everything you need to know.
What if you are a content creator, publishing videos that until now have been very limited in their execution time?
Well, after the big announcement on June 20, Instagram content creators can take a deep breath. Now they can do more with the platform, which will allow them to show their visual style, possibly better than rival networks.
This is the new. Instagram has now reached a billion users. Widely anticipated, this statistic is a real milestone for the company. Founder Kevin Systrom told the BBC:
“Our greatest achievement is building a thriving billion-dollar community that is beyond our dreams.”
IGTV, that’s the name of the new Instagram service. This is a vertical format video center.
“First it’s mobile. It is simple and of quality. That’s IGTV, “said Systrom. First, with Mobile means that the videos will be taken in vertical format. Not in the most conventional horizontal orientation.
To find IGTV, simply click on the Explore tab of the application and the content will appear there when it becomes available. The IGTV videos of the people you follow will start playing as soon as you open the application.
It seems designed to challenge rivals like YouTube and Snapchat with their Discover channels. Systrom said that although comparisons would be made with YouTube, the IGTV videos would be “more attractive and perhaps more emotional”. And IGTV has channels, like real television, Instagram was interested in pointing.
News about IGTV
Well, not yet, but Systrom did not rule out the possibility of announcements in the future. On the other hand, those content creators are not getting income directly from Instagram.
Can they monetize the Instagram application? No, IGTV is not monetizable, at least not in the way that YouTube does.
However, the content will be available to Instagram users as soon as they update the application. When you have the correct version, you will see a new icon for IGTV, which will be implemented globally in the coming weeks. Touch that icon to see these new videos.
Instagram videos to IGTV
Full screen, vertical orientation videos. So far there has been a limit of 60 seconds on these videos. Now, that limit has been raised to 60 minutes, which changes everything.
If you are a content creator, this new limit provides great flexibility. Still, Instagram is encouraging an optimal duration of 10 minutes, which does not differ from YouTube vlogs.
There is a minimum video duration of 15 seconds. Instagram is not focusing on the best quality. He hopes that a new generation of creators with Internet experience will establish a new and modern tone. These web celebrities will create the rules. Kevin Systrom said: “The video deserves a better home on the mobile.” And the company again emphasized that this means vertical video.
Only for content creators?
It had been predicted that these longer video capabilities would only be available to content creators. However, this is not the case, any user can upload videos. As Instagram account, “Anyone can be a creator: you can upload your own IGTV videos in the application or on the web to start your own channel.”
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