Have you noticed that your engagement has fallen, your number of followers has decreased, or the photos you use do not appear in the hashtags section? If the above answers are affirmative, you can be a victim of Instagram’s mysterious shadowban – and not even know it.
A behavior as innocent as using the same hashtag repeatedly, could end up hiding all your Instagram posts for people who are not following.
In recent months, a growing number of users have been affected by Instagram Shadowban. Have you never heard of Shadowban?
Below we explain exactly what shadowban is Instagram
What is Instagram Shadowban?
The term “shadowban” has existed since 2006, but it is only recently that it has become popular.
About two months ago Twitter announced that it had begun to filter abusive tweets. This is done by applying a type of “waiting time” in which they verify if users broke their terms of service.
By definition, a shadowban is the act of blocking a user from an online community in such a way that they do not realize that they have been banned. Although Twitter does give notice to its users that their content has been banned.
On Instagram, shadowban hides the Instagram messages from users who do not follow you, which can be detrimental to the growth of your account and get more followers. More specifically, if Instagram applies the shadowban policy to you, so you use hashtags, only you and your current followers will be able to see your posts.
Therefore, someone who does not follow you will not be able to see your posts in their searches, even if you use those hashtags. What basically goes against the purpose of using hashtags as a strategy to grow your Instagram community.
Considering how important the hashtags are for positioning on Instagram, being a shadowbanned victim can be a big problem.
Basically it means that you will not be able to reach the users that are not yet followed. As a result, their growth rate and engagement could stagnate or even decline.
If you use Instagram for business, it can mean fewer customers and revenue.
What causes Shadowban on Instagram?
Shadowbans on Instagram originated to deter users from a certain type of behavior. This can be spamming, inappropriate, or even abusive.
In the case of Instagram, the platform seems to be mostly against users who show fraudulent or inappropriate behavior.
What is interesting, however, is that certain “non-spam” behaviors have also been grouped within this list. For example as the use of the same hashtags again and again.
This is interesting because it is the only time that Instagram has ever confirmed that there is a problem with the hashtag search.
But this could also point to something bigger, maybe even a change in the way Instagram generates revenue through paid ads.
As we just mentioned, the goal of a shadowban is to deter users from toxic behavior. This makes a lot of sense in the context of people using bots, self-publishing software, and other black hat strategies that Instagram has explicitly banned.
But the use of the same hashtags again and again, it does not seem to be the kind of crime that deserves to be banned, it just means that you are participating with your Instagram community.
Why is Instagram penalizing accounts for the use of the same hashtags over and over?
Some have made it clear that this is a form of Instagram to end the marketing of the influence factor and force companies to invest in paid advertising.
Think of it this way: Hashtags are designed so that your content can be found. If Instagram wanted to quickly increase revenue on paid ads, what would be your best course of action?
However do not worry, we are working to develop a guide and you can avoid Instagram Shadowban. Wait for next week.