When it comes to followers, there are two types of business profiles on Instagram. On one hand, you have a type of account only focused on acquiring growth by followers. On the other hand, you an account focused on a specific target market.
The type of follower acquired by a profile is defined by the content and the theme of that profile. In other words, every Instagram profile for a business requires segmentation. Additionally, there are always ways to attract specific interest groups. That being said, keep this in mind:
The Reach of your business and followers on Instagram:
Before choosing a niche market, it is vital that you ask what is the “reach” of my business? It might not be beneficial to have thousands of followers all over the world if the reach of your business is limited to a city.
On that same token, if you have a business that is tailored to a global market, keep in mind elements such as age or gender of your followers. This is due to the fact that what you offer might not be tailored to everyone.
Product or Service
Products and services have their own characteristics that appeal to one person more than another. The people attracted to your profile or brand are your ideal target market. Therefore, it is ideal that you target this specific groups. You must learn about your followers. What they like and what interests them, this way you can put together strategic content to that desired audience.