Always experience with the new Instagram features
The above given that the Instagram algorithm rewards users for using all its functions. It is important to always be attentive to the new features !. Not only will it increase your reach, it will also keep you one step ahead of the trends!
Launching a new product? Upload to Instagram Live to give a quick “how to do it”.
- Looking for the customer’s opinion? Add a survey to your Instagram stories.
- Do you organize an event? Create a publication on the carousel to show the highlights of the night.
Whichever way you choose to add in these new functions. Just make sure they still add value to your audience.
The next Instagram algorithm update includes adding “related posts” to your feed
At this time, users only see posts from other users that follow. This along with the sponsored content that Instagram shows them. However, this may be changing soon, with Instagram testing a “recommended publications” feature.
Now, you’ll start to see content that Instagram thinks you’ll like based on your interest. This means that the Instagram algorithm will show users the content that their friends liked. Also the content that you think may interest you.
For example, if you follow many fashion bloggers, you will most likely start seeing more of this content in your feed.
Instagram confirmed the test and commented in a statement to The Verge: “We are always trying new ways to connect them with interesting content on Instagram.”
Image from theverge.com
This means that if a user likes or comments on your page, suddenly your friends can start to see it. This could be a big problem for users, making engagement more important than ever.
How the Instagram algorithm works for Explorer and Instagram stories
When talking about the Instagram algorithm, most people immediately think about the content that appears in their feed.
The Instagram Explore pages also work under their own algorithm. According to Instagram in 2017, “publications are automatically selected based on the people you follow or the publications you like.”
You can also watch the video channels on the Explore page. These may include publications “from a mix of hand-selected accounts. Of automatic origin based on themes that we think you can enjoy. “
In general, the Explore page and the feed are mostly similar. Providing content that Instagram believes will interest you the most, based on your interactions.
Instagram algorithm and hashtags, one of the new features
The hashtags results page also follows the rules of the Instagram algorithm listed above. If you’ve ever searched for a hashtag on Instagram, you’ll see a grid with nine “major publications” that appear at the top of the results page.
Like the Explore page, these publications are selected based on several of the factors listed in this publication, including engagement. That is, how many “I like” and comments received, the popularity of the hashtag and the speed with which it receives its participation. For each user looking for a specific hashtag, while the Explore page adapts to their individual interests.
The Instagram stories that appear at the top of your feed are also affected by the Instagram algorithm. Usually, Instagram stories that appear closer to the beginning of the row. These come from the accounts with which it is most related, either through user publications or stories.
Use Instagram statistics to see what’s working
But immersing yourself in your Instagram statistics means more than just discovering which photo, video or story worked best. Really understanding how your content performs, by tracking metrics over time, is key to understanding how the Instagram algorithm works.
Optimize your Instagram content and increase your engagement. This when comparing what types of publications or photos have better performance. Apply those learnings to your Instagram strategy!
You can access Instagram statistics in the profile panel.
Although the changes in the Instagram algorithm seem to be frequent. It is possible to keep abreast of them by better understanding how they work.
Taking the time to discover exactly how the Instagram algorithm works will help your chances of “winning” you and generating more participation in your publications.
This year, take the Instagram algorithm changes as an opportunity to create deeper connections, produce high quality content and optimize your social media strategy.
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Images courtesy of Later