There is a belief that quantity is inversely proportional to quality. However this is not entirely true when it comes to Instagram. Taking into account the difference between the quality and the number of followers is fundamental for the commercial profiles, since they depend on a suitable customer base to become potential customers.
Regarding Quality v.s quantity refers, the ideal is to find a middle point. It is useless to have hundreds of followers that are not part of our target audience. But on the other hand, it is not good that a company has few followers and is poorly positioned in social networks.
An Instagram account with few followers or interactions gives a bad impression to potential customers. Therefore having many followers becomes a way to show the quality of the company.
This is why it is important to have a good number of followers with the right profile. The only way to achieve this is to know the clientele, and in this way to be able to segment it appropriately.
Here are some questions you should ask yourself to know if your followers are, in fact, the right ones:
Who are your followers?
A good way to know if you are properly segregating your audience is knowledge who follow you. Take a few minutes of your day to review what kind of profiles follow you. This way you will be able to tell if you are attracting your ideal audience.
In case the investigation of negative results, you should reconsider your strategy of contents and labels, to guide it to the public you need.
Where do your followers live?
It is important that you know where your followers are located. This depends on the production and shipping capacity of your business.
If you sell locally, your hearing must be located in the city in which you reside, even if it is from a national audience.
Why are your followers interested in your profile?
Know what is the value proposition of your profile and guide the content on this. People on Instagram are attracted to the content. One way to measure your audience’s interest in your content is to review the interactions they have with it.
Check the amount of Likes or comments you receive in your content. The more interactions you have, the greater the indication that you are on the right path.
What value will those followers bring to your business?
Do not waste a good fan base. While some may not be part of your ideal audience, they can help you move your content.
Instagram interactions are very important, and a person who has a good experience with your profile can like or comment on the content, and this way you can see it in more profiles.
It is precisely because of this that many entrepreneurs decide to automate their Instagram accounts. This not only attracts more followers, but also helps people interact with the content of the account.