More and more people are turning to Instagram to take their brands. However, achieving followers is not a simple task, and requires a well thought out strategy. Here are some recommendations and tips to improve your performance on Instagram:
Choose an ideal reference profile
Before choosing a reference profile, be sure to check who follows it, if you have interacted with users who access your profile and if you receive a lot of likes.
Sometimes we stick to profiles for the amount of followers they have, but after a quick analysis we see that they follow profiles that do not correspond to their target or have low engagement.
When you find yourself with such a profile, the ideal is that you look for better ones, with much more engagement.
Your account follows many profiles
If your account follows more than 6 thousand followers, you are probably already blocked to follow more accounts. Instagram imposes a limit on the number of profiles you can follow. That is why it is important to stop following a portion of these accounts. Fortunately our system does it for you automatically.
When to change my reference profiles?
If you notice that the performance of your account is not very good, try changing the reference profile to one that has less engagement, that is, a profile that has many followers but few likes.
Get Upcoming Followers
If your brand requires close (local) followers, it is best to choose reference profiles from your own city, such as warehouses, faculties, companies, bars, restaurants, etc.
Where are my followers?
If your brand requires national followers, the ideal is that you select as reference profiles those that share that characteristic with your account. If you follow international celebrities, you will receive many foreign followers.
What reference profiles do not choose?
Never choose small profiles, or appear as private accounts (The accounts that request approval to follow them). We recommend that you always choose profiles that have more than five thousand followers.
Use labels that have to do with your brand, and avoid using generic hashtags like # Follow me or #Follow.
Higher Interaction Hours
Statistically, for Instagram the days of greatest interaction are Saturdays and Sundays. Especially on Sundays between 1:00 p.m. and 6:00 p.m. The other days register more activity between 5:00 p.m. and 6:00 p.m.
Quality of the images
Pay attention to the images of your photos, such as light, background and harmony between colors. Pleasant images, with good composition, have more engagement.
Regularity of publications
Upload content will constantly make your followers keep interest in your profile. Being several days without posting anything, and then doing it in a very short time interval can scare your followers.
Try to always address the issues related to your profile without repeating photos. Your followers will search for you because they want to see content on that specific topic.