It has just finished the first semester of 2018. This means that it is time, once again, for another publication of Instagram updates. See all the changes and new features that come to the platform.
This month, we have four new features. Two that can work for brand advantages, and two that can affect the way our followers use the platform.
So, although we do not have new stickers or camera effects for Stories like we usually do, we’ll have a lot to talk about.
Let’s take a look at the new features that emerged during the month of August:
New: Instagram alerts users when their friends are online
Now, Instagram allows users to know when their friends are online through their direct message feature. This works the same as Facebook does with Messenger.
The idea that they are launching is that it makes it easier to connect with the friends and brands with which you want to chat. So this lets them know when they are available.
Like Facebook, the online status will be indicated with a bright green dot. These are great Instagram updates.
In addition to having that green dot in the direct message part of the application, it will also appear in the list of friends and followers.
You will only see these updates for people who actually follow your account or have connected with you before. Also this is visible as long as they do not deactivate the indicator online.
New instagram updates: time management tools
We mentioned a few months ago that Facebook and Instagram were testing time management tools. These would help people better manage their time on the platforms. Or at least to be more aware of it.
There is a new activity board that can be found in the “Settings” tab in any of the applications. This will show you how much you have used the application per day so you can follow it carefully.
These metrics are specific: there is no rounding up or down. They will show you the average daily time spent on Instagram last week.
You can also configure alerts. They work to inform you once you have reached fifteen minutes, one hour, two hours or other time intervals on the platform that day.
This new update will not make the platform take you out once the time is up. However, it will make users more aware of how their time is spent. This can be very revealing to see that you spent three hours a day traveling for just one day.
Theoretically, this could affect the number of people who remain on Instagram. We all know that we spend too much time on social media, after all, and we continue to do it anyway.
New: advertising solutions for game brands
There are new types of advertising solutions that will be launched soon for advertisers and brands in the gaming industry.
In the next month, we will see a new feature for mobile app installation ads called camera for Stories. This will allow game marketing specialists to optimize not only downloads. Also the downloads of users who are users of highly compromised game applications. .
It’s the difference between showing your ad to someone who will play the free version of the game for a day, someone who will upgrade to paid versions and play for weeks, months or even longer.
This will make a big difference in the results you get from Instagram ads.
We could also see a minimum investment return offer option (ROASROAS, for its acronym in English). This will allow advertisers to establish a minimum expense to find players who are more likely to make purchases in the application.
In tests other Instagram updates: recommended publications
At this time, the content that appears in your feed comes in one of two ways:
The content is from a user that you are following
The content is tagged with a hashtag that you are following
This has kept Instagram transmissions a little cleaner than Facebook’s. The above because apart from the ads, you have control of the content you want to see.
However, brands get a significant opportunity (if indirect) in the form of new recommended publications.
This feature is currently being tested by Instagram. It will work by displaying several recommendations for publications that the algorithm believes the user might want at the bottom of their feed.
This will be based on the types of accounts they follow and the publications they have liked in the past.
In terms of expanding its reach on Instagram, this feature gives brands enormous potential even though we have no control over “if” and “when” our content will appear in the recommendations.
After all, users who are shown their content in a personalized recommendation are likely to pay more attention and it’s a great way to maximize visibility.
With the exception of new types of ads for game brands, most of these Instagram updates can affect marketers. But they are practically out of our hands.
The function of recommended publications, in particular, is one that excites me. Although we will not have direct control over whether or not it appears in them.
However, all these new updates can affect the way our followers are using the platform and interact with it. They can even affect the time they use the platform.
To get the best results, stay tuned and use everything you have in your arsenal to maintain engagement and response times.