Why use Instagram Stories for Business Profiles?

When the Instagram Stories appeared in August of last year, everyone was talking about how Instagram had copied Snapchat. This is how it was perceived: as a barely concealed attempt to steal Snapchat’s market share.

While this is true to some extent, it is also a fairly one-dimensional view of the function. Instagram Stories are not simply a copy of Snapchat, they are an improved version.

And not only for ordinary people … but also for companies!

As they did with the sharing of photos and videos, Instagram has managed to turn ephemeral messages into an effective tool for businesses, without ruining it for consumers.

In fact, the Instagram Stories are one of those special channels that is equally attractive, both for normal people and for businesses. And it offers features for both!

If you want to share fun and cheerful content, promote a marketing campaign or even

boost e-commerce sales, you can do it all with Instagram Stories for Business.

How to use Instagram stories for business

  • Swipe to the right from the home screen or touch the camera icon in the upper left corner of the screen to open the Instagram camera.
  • Take a picture by tapping the record button or take a video by pressing the record button down for up to 10 seconds. You also have the option of taking a boomerang, rewind or hands-free video.

Other buttons:
Half moon: setting that helps you take warmer photos when taking photos in low light conditions.

Thunderbolt: the flash button. Arrows: switch from front camera to rear camera and vice versa.

Smiley face: the new feature of Instagram face filters that are almost an exact replica of Snapchat’s lenses.

  • You can also load a photo or video taken previously from your camera reel by sliding up or down. The photo or video must have been taken in the last 24 hours,
  • When you touch anywhere on the screen, the text tool will appear. You can play with the size and color of the text, and you can also use the “@” sign to tag another account, or the “#” sign to share a hashtag.

Instagram recently launched the ability to search Stories by location and hashtag, which means that if you include a hashtag in your story, other users will be able to see it even if they do not follow you!

  • Select from one of the three pen styles to doodle on your photo. You can also delete any drawing you add to your story with the eraser brush.
  • You can also add stickers by selecting the label button in the upper right corner of the screen or by sliding up in your story. Some of the most important ones include a location tag, which allows you to tag the location of your story, a hashtag tag and a self-adhesive label that allows you to take a mini-selfie, this becomes a label that you can edit and save for a later use!
  • You can also slide to the right or to the left to apply different filters.
  • When you are finished, touch the “Next” button to share!

Your story will appear at the top of your followers’ feeds, but it will also be visible on your profile page when you tap your profile picture.

  • You can find out how well your Instagram story is working by sliding your finger up. This will show the number and names of the people who have seen each photo or video in your story.

You can also see Instagram statistics for your stories, but first you have to accept this feature!

To see information about your Instagram history, go to your profile and select the Statistics icon in the upper right corner. Next, scroll down and touch “Start” in the Stories section.

Now, when you open your business profile, impressions, reach and other metrics related to your stories will be included in your Instagram statistics.

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