How to use Instagram Stories as a professional?

Using Instagram Stories as a professional is easy, you just need to know what you can do in them. Continue reading and discover how to do it.

We all know that the stories (content that disappears in 24 hours) are an invention of Snapchat, however Instagram improved them and made them a worldwide phenomenon. If you still do not know how to use them, we are going to tell you how to get the most out of them so that you are a professional.

How to use Instagram Stories as a professional?

Create before publishing

fOLLOWERS iNSTAGRAM GET FOLLOWERS INSTAGRAM INTAGRAMAlthough Instagram stories are to teach your day to day, be spontaneous with your everyday life, it is always better to create the photograph or the video before uploading it as a story.

Why? Taking the photo directly from the app may not be as good as you want. In addition, if you do it outside the app, you can use the different utilities of your cell phone camera to get better results.


Like normal publications, stories can also carry filters. Choose the one that best suits what you want to communicate.

Draw on the screen

If in the spaces of your image you can put notes drawn with your finger, do it. In this way you can leave a unique touch to make your story look better. Remember that drawing with your finger is not so easy, so use this option with care.

Write messages to complete

If you want to give details of your story, you can include text in it. Regardless of whether it is video or photography, you can add messages to give a funny, ironic or explanatory comment.

Emojis and Stickers

The emojis and stickers are one of the best possibilities offered by Instagram stories. You can put motion gifs to improve the aesthetics of the publication. Also, if you know how to create and upload gifs to the network, you can insert your own stickers to your stories.


Questions are one of the best tools to increase interaction with your followers. In it you can inquire about personal topics or advice. In addition, you can post your or your followers’ responses to new stories.


If you want to ask closed-ended questions, then your option is to create a survey. Although it only allows two response options, it is ideal for generating small interactions of a specific topic.

To use Instagram Stories as a professional remember that it depends on the style of your account. We recommend you to be as creative as possible with the use of tools, but do not overdo it.

That is, do not use too many elements that can divert attention to stickers or emojis and not your photograph or video. On the other hand, remember to ask easy questions to answer and surveys that do not generate divided opinions of controversial topics.

Since you know all the possibilities of Instagram Stories, it’s time you used the stories as a professional. Remember that this is a spontaneous content that will not be permanently in your account, so take advantage of capturing the best moments of your day to day.

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