A hashtag or this “#” symbol, as it is commonly known, has become an integral part of social networks. If you have never used it and have wondered what a hashtag is and what a hashtag means, here is an excellent introduction so you can start using it.
This article was partly inspired by someone who commented here at an EME Marketing and Consulting conference by saying:
“I’m still not sure how the hashtag are being used, or how to use them, or when to use them, or what is the importance of using them.”
We recognize it, hashtags are disconcerting for those who do not spend much time online or who are new to social networks.
So today we are going to address the question “What is a hashtag?” In simple language.
What is a Hashtag?
A hashtag is a tag for content. Help other people who are interested in a particular topic quickly find content on the same topic.
A hashtag looks like this: #CaliCo or #ElAmorEsMasFuerte.
Hashtags are mainly used on social networking sites. They shot to fame on Twitter. But now you can use hashtags on other social platforms, such as Instagram, Facebook, Pinterest and Google+.
Anyone who shares content on a relevant topic can add a hashtag to their message. Others who look for that topic can search for that tag to find other messages on the same social media platform.
For example, during the terrible bombings of the Boston marathon in spring 2013, several hashtags were used. They were invaluable in providing and following breaking news about the bombings.
In fact, several great news in recent years have been amplified and added to citizen reports and amateur videos and photographs.
Hashtags for such situations also provide a way for the public to express their feeling, something that many of us feel compelled to do in the event of a disaster. When it comes to natural disasters, a hashtag is like a life saver of information. We cling to it, to learn more about the event and provide an emotional outlet.
Hashtags, however, are not limited to great news. Small business marketing specialists have also cracked the code and discovered ingenious ways to use hashtags. We will discuss the marketing uses of hashtags below.
But first, let’s talk about some practical aspects to better understand hashtags.