One way to find out if you’re adequately segmenting your audience is by studying your followers. Take a few minutes a day and to look at what type of profiles are following you. This way you can find out if you’re being followed by your target audience. In case you find yourself with some undesirable results, then maybe you need to revisit your content strategy and reconsider your hashtags to guide it towards the audience you want.
Where do you followers live?
It’s important you know where your followers are located. This will depend on the reach that your business possesses.
If you sell locally, your audience should be located in the city where the business is located. Same thing if you sell in a national setting; you want to have followers nationwide.